The first step is to focus on your potential customers. Summarize which goals the user achieve by using the product. Write each goal on an index card or post it, and arrange them into the logical order.
For example on an accommodation website, the goals can be: “find hotels in Florida”, “choose the best hotel, near to the beach”, “book a room for a week”.
After collecting the goals, retell the user journey. Identify the steps the user takes to fulfill her/his goal. Avoid mistakes by dutifully follow the narrative flow. Place the post-its into the second line, step-by-step. If you discover missing steps, just put it into the journey. Post-it notes are a smart solution to creating small documents, but the online story mapping tool delivers more flexibility.
The next step is to find solutions for achieving the user steps. Through this process, you create "user stories". Initially, you can use the following template: As a <user>
If the brainstorming team was successful, the story map should be full of great ideas! User stories have different priority levels. Identify the most common behavior or the basic solution to the problem. Organize user stories by priority and place the most important card at the top of the column. Discussing priorities with the customer is crucial, so be sure to stay connected with your partners.
First, specify the smallest working part of the product, the Minimum Viable Product. It's always hard to choose the fewest tasks for a marketable product. Try to complete the user journey by beginning with the most common or most easy-to-develop tasks. Just focus on completing at least one user journey. After that, try to organize the rest of the backlog into tangible pieces by drawing horizontal lines between cards. If you add estimations to user stories, you can plan and schedule the whole development process release by release. This is one of the most pieces of information, so that your customer or executive needs to calculate delivery time and costs.
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