Product Analytics: What Every Product Manager Should Know

Product Analytics Tools

To use product analytics to its full potential, product managers need to understand the different types of customer behavior and the tools that are available. The data collected by these tools are useful for understanding customer behavior and determining which initiatives will have the biggest impact on users. Once these metrics have been determined, a … Read more

Product Management Is All About Collaboration and Alignment

product management is about collaboration

Shared understanding and smooth collaboration are essential in product management. Product teams that listen to each other are more likely to create high-quality, usable products that reflect real customer needs. And the one person responsible for establishing and maintaining a high level of collaboration is the product manager. The product managers’ job is to understand … Read more

How to Master the 6 Agile Product Discovery Phases

Contents Why the agile product discovery phase Is essential The 6 agile product discovery phases Conclusion You have a software project idea that will impact your business positively, but before you jump into designing and developing, there are certain things you need to understand. You must understand the problem, the target audience and if your … Read more