Today almost every product team has a researcher or a user research team. These teams perform crucial functions in research and allow other parts of the company to have access to valuable user insights. What’s more, they may determine or alter the primary direction of product development. A user research repository is like storage for … Read more
If you’re an avid story mapper, have you ever wondered whether you’re one of the few who discovered this technique and learnt to use it to your advantage or there are other story mappers out there very similar to you? If you’re new to story mapping, you may question if the technique is actually right … Read more
A strategy that more and more leading product companies follow is constantly informing key stakeholders that the development progress is going well. The last thing a company aspiring for higher user engagement should do is simply close the blinds on their development progress, and have consumers grow skeptical. That’s where public product roadmaps come in. … Read more
As a user, what products do you really love? The ones that feel like they can read your mind? Products that make your workflows effortless? Products that entertain you? Products that work with the tools you already have? Whatever those things might be, Product Managers keep a close eye on them. They usually have some … Read more
Most apps we use today look pretty different in comparison to their initial releases. The same goes for your business and your users. New apps come and go and very few actually survive the competition. Some get sidelined, while others perish and this phenomenon has a lot to do with how the app-makers prioritize what … Read more