According to statistics, 42% of startups fail because they create products without having a clear understating of who will use their products and for what specific purpose. Many startup teams try to solve the problems that they find “interesting to solve” rather than problems that serve a market need. In many cases, that’s because they don’t … Read more
Although it can be challenging to determine what customers need, there are many great product feedback tools available from customers and turning it into actionable insights. Understanding user behavior allows you to design products and services. It also helps you figure out how to increase customer lifetime value. Data analysis can only take you so … Read more
End to end product management process is the series of steps taken in the production of a product, from when the idea was formed to after the product is launched. What is end to end product management? The first step in creating a product is to idealize the product and look once it’s ready. From … Read more
Today almost every product team has a researcher or a user research team. These teams perform crucial functions in research and allow other parts of the company to have access to valuable user insights – mostly done through a user research repository. What’s more, they may determine or alter the primary direction of product development. … Read more
As a user, what products do you really love? The ones that feel like they can read your mind? Products that make your workflows effortless? Products that entertain you? Products that work with the tools you already have? Whatever those things might be, Product Managers keep a close eye on them. They usually have some … Read more