You have a software project idea that will impact your business positively, but before you jump into designing and developing, there are certain things you need to understand. You must understand the problem, the target audience and if your product provides a solution your target audience tries to solve. These factors explain the significance of … Read more
According to statistics, 42% of startups fail because they create products without having a clear understating of who will use their products and for what specific purpose. Many startup teams try to solve the problems that they find “interesting to solve” rather than problems that serve a market need. In many cases, that’s because they don’t … Read more
Today almost every product team has a researcher or a user research team. These teams perform crucial functions in research and allow other parts of the company to have access to valuable user insights – mostly done through a user research repository. What’s more, they may determine or alter the primary direction of product development. … Read more
We’ve got some super exciting news and hopefully a brand-new feedback management system that’ll prove to be useful for your product team! With our mission being ‘Enabling product teams to build lovable products sprint by sprint’, we took a step back and reflected on what other than user story mapping could help them do that. … Read more
Collecting user feedback is one of the most essential approaches to creating a product the users and market will love. Fortunately, most of the development methodologies allow for doing at early development stages – starting from your idea validation and ending with real-life testing of your MVP. What’s more, collecting customer feedback is a never-ending … Read more