How to Add Personas to an Existing Story Map

How to add personas to a story map? To be honest several story mappers use top-level cards as persona cards and visualize user steps on the second level. Can the persona feature help those? The answer is definitely YES. No to mention that the StoriesOnboard app can do much more! So let’s roll up those … Read more

What’s On a Persona Card?

Persona card

What Is a User Persona Card? User persona cards help you understand your customers better and build more empathy. User personas or simply personas are fictional, generalized characters that encompass the various needs, goals, and observed user behavior patterns. User personas help the product manager and other members of the product team to understand the … Read more