Agile teams can easily loose focus on user journeys and tend to fixate on storypoints. This is when the role of the Product Owner becomes critical who can help to keep a user-centric approach, using user personas in story mapping.
The next awesome opportunity to use labels is to visualize personas and journeys. In a user-centered world, you can’t miss the buyer persona out of … Read more
How to add personas to a story map? To be honest several story mappers use top-level cards as persona cards and visualize user steps on … Read more
User personas are essential for understanding your target audience and their behavior. They also provide valuable insight into how your customers behave on your site … Read more
What Is a User Persona Card? These cards help you understand your customers better and build more empathy. User personas or simply personas are fictional, … Read more