How to add personas to a story map? To be honest several story mappers use top-level cards as persona cards and visualize user steps on the second level. Can the persona feature help those? The answer is definitely YES. No to mention that the StoriesOnboard app can do much more! So let’s roll up those … Read more
User personas are essential for understanding your target audience and their behavior. They also provide valuable insight into how your customers behave on your site or application. Visualizing a user persona helps to better understand the target audience’s behaviors. Therefore using the persona feature is highly recommended. To create useful user persona cards you have … Read more
What Is a User Persona Card? User persona cards help you understand your customers better and build more empathy. User personas or simply personas are fictional, generalized characters that encompass the various needs, goals, and observed user behavior patterns. User personas help the product manager and other members of the product team to understand the … Read more