Agile teams can easily loose focus on user journeys and tend to fixate on storypoints. This is when the role of the Product Owner becomes critical who can help to keep a user-centric approach, using user personas in story mapping.
How to add personas to a story map? To be honest several story mappers use top-level cards as persona cards and visualize user steps on the second level. Adding personas … Read more
What Is a User Persona Card? These cards help you understand your customers better and build more empathy. User personas or simply personas are fictional, generalized characters that encompass the … Read more