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A huge advantage to the online Story Mapping tool is unlimited access. Share your Story Map and collaborate online to save time on traveling to the customer’s office. By leaving comments, adding ideas, and attaching docs, customers can leave feedback or ask questions so issues are solved efficiently and transparently.

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At the top of the Story Map, customers see the epics, the user goals or main activities. For example, the user goals on the Story Map below are to find the product, select the product, and buy the product when visiting a webshop.

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Involving customers in product development is crucial to enhancing the customer experience and delivering an outstanding product.