How to add personas to an existing story map

To be honest several story mappers use top-level cards as user card and visualize user steps on the second level. Can the persona feature help for those? The answer is definitely YES! So let’s go to create personas. Read more about creating personas here.

How to transform?

Let’s start with a good old example – the webshop. Our persona is a buyer, and his steps are the followings: Create the first persona, Harry. He’s a regular buyer, he takes the whole journey using the product. Add Harry to the top Now we won a level, but how to use this space? Try to group user steps into bigger activities:

Why is it good for me?

Keep user steps well structured to reach the following opportunities 1.User activities are milestones where the user’s mindset change. Try to describe users’ mindset and behaviors at every stage, you’ll find differences. Use this additional information to prioritize features or to improve the user experience. 2.Dive deep into a selected part of user’s journey. You can easily hide other non-relevant activities. Narrowing your scope lets you discover missing steps or additional ideas.

One more thing…

This feature lets you handle which you have never done before in StoriesOnBoard… to visualize user journeys. For example, you can segment your users into regular buyers and impulse buyers in a webshop project. Create different personas according to these behaviors. By Retelling the story of these two personas you’ll recognize they make different steps during the progress. The impulse buyer won’t browse product categories or compare products. She will buy a highlighted product after discovering it on the main page. Assign personas to activity cards following their journey. Why is it awesome? Because you can filter out non-relevant steps when focusing on a selected persona. If you had duplicated user steps earlier, then merge journey into one and assign to your brand new personas.

Try this at home! Sing in your StoriesOnBoard Workspace

Not yet registered? Try it for FREE

Related Articles:

What’s on a persona card?

5 formatting tips for personas

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?