How to add personas to an existing story map

To be honest several story mappers use top-level cards as persona card and visualize user steps on the second level. Can the persona feature help for those? The answer is definitely YES. No to mention that the StoriesOnboard app can do much more! So let’s roll up those sleeves and get down to creating personas.

Read more about creating personas here.

How to transform persona cards to real personas?

First, let’s start with a good old example – the webshop. Our persona is a buyer, and his steps are the followings:
user story epic cards

user persona exampleCreate your first persona, Harry. He’s a regular buyer, he takes the whole journey using the product.

Add Harry to the top

user story map top level persona

As a result, we won a level, but how to make use of this space? Try to group user steps into bigger activities:

story map persona card

What are the pros of creating personas?

Keep user steps well structured to reach the following opportunities

  1. User activities are milestones where the user’s mindset change. Try to describe users’ mindset and behaviors at every stage you’ll find differences. Use this additional information to prioritize features or to improve the user experience.
  2. Take a deep dive into a selected part of user’s journey. You can easily hide other non-relevant activities. Narrowing your scope lets you discover missing steps or additional ideas.

user persona story card

Pro tip from StoriesOnBoard: Use personas to map user journey

This feature allows you to synthesise personas and user journeys. By assigning a new persona to every individual user journey, you’ll be able to identify them easily. For example, you can segment your users into regular buyers and impulse buyers in a webshop project. Create different personas according to these behaviors.

story map persona example

By retelling the story of these two personas you’ll recognise that they take different steps during the progress. For instance, the impulse buyer won’t browse product categories or compare products. On the contrary, she will buy a highlighted product after discovering it on the main page. Following this logic, assign personas to activity cards following their journey.

story map top level persona

Why is it awesome?
Because you can filter out non-relevant steps when focusing on a selected persona. For example, if you had duplicated user steps earlier, then merge journey into one and assign to your brand new personas.

user persona filtering

How to do that in StoriesOnBoard? 
You can assign personas to not only top-level story cards but also to lower-ranking ones. Simply open a story card and click on “assign persona” below. Choose which persona(s) you’d like to order to the selected card and hit enter. Try filtering by a persona to map out their user journey on the story map by clicking on “search & filter” and selecting “filter by persona”. 

Try this at home! Sing in your StoriesOnBoard Workspace

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Related Articles:

What’s on a persona card?

5 formatting tips for personas

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