End To End Product Management Process Explained

End to end product management process is the series of steps taken in the production of a product, from when the idea was formed to after the product is launched. 

What is end to end product management?

The first step in creating a product is to idealize the product and look once it’s ready. The product management process goes from product idealisation to product realisation and delivery to consumers.

End-to-end product management process focuses on developing a product and bringing new products to users and following up on how they interact with it.

So a single iteration of the process starts with the development of the product and ends with the interaction with users. So we improve the product based on real user feedback.

The product manager leads the product management process and works with other team members to achieve a successful product. The overall success of the product management process and the product itself rest on the product manager. 

StoriesOnBoard supports end to end product management

How does StoriesOnBoard support end to end product management?

StoriesOnBoard’s Feedback Management allows you to automate feedback collection from users and customers into a single repository. This way, you’ll have a pool of ideas already ready to go once you enter the ideation phase. Then, you can collaborate around feature ideas and build them up so that the dev team can take action on them. A public roadmap supports prioritization and validation where you can share feature ideas with your audience. Later, you can map all that out in a story map and plan releases. StoriesOnBoard also helps you to close the feedback loop, because contact info of stakeholders who the insights came from is always linked to the higher level ideas.

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Main stages of end to end product management process

Great ideas don’t often mean a great final product. Also, there are many ideas, and not all are great. Product management helps to make the most of great ideas to produce great products for customers through the following stages:

1. Idea generation

Idea generation is the starting point of the product. At this point, the idea is first formed as in the person’s head without an idea if it’ll turn out well or not.

2. Idea management 

This is where the idea is produced, with feature requests and new suggestions making up the product backlog. During this process, the product evolves, and the best ideas are locked down, so they will be developed further. 

Learn how to create your own user research repository in 4 simple steps here.

3. Clarify specifications 

The ideas, suggestions, and feature requests from the last stage are fleshed during this stage, and more details are added. Again, this will help to define the effort needed and the impact that each one is expected to have. 

4. Roadmapping 

Roadmapping takes into account the strategy and vision for the product. The goal is to focus on initiatives that are in line with the product’s vision. A roadmap helps communicate where you are in the product design, your destination and how you will get to the destination. 

5. Prioritization 

This phase focuses more on the backlog and the roadmap. It looks into the details of these and seeks to create priorities based on several inputs. During this process, the product manager decides what to build at a specific time, depending on what’s more valuable for the user and product. A frequently used model for prioritization is the MoSCoW model, and there are many other prioritization techniques.

6. Delivery 

This stage of the process sees the product manager working closely with other teams. Marketing, engineering, and support teams ensure that the product’s features have high-quality delivery and meets the product specification.

7. Analytics and experiments 

This is the closing stage of the process. The product manager and the team run experiments and track analytics to test and improve the product and understand its actual value before launching it. 

8. Customer feedback

Customer feedback is important at all stages of the cycle because it helps the team with validating and improving the proposed products and features of the product. In addition, it gives suggestions and insights from customers that help to understand the effectiveness of the product in fulfilling the customers’ needs. Customer feedback also helps the product manager discover problems with the product that they did not know of. 


End to end product management processes are essential in creating a product that meets the market needs and satisfies customers.

About the author

Charlie Svensson is a fast, engaging and experienced dissertation writer. He’s skilled in content writing. The favorite topics of his posts are education, social media, marketing, SEO, motivation blogging, and self-growth. Excellent adaptability of skills to reach diverse audiences.

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