Tag to visualize personas and journeys on a story map
Let’s get back to our example story map. If you found an effective structure for activities and user steps, the persona feature is enough to describe persona’s activities. That’s why I put the three main personas above the blue cards. On the other hand, there are user types who won’t finish the whole journey or even an activity. I used the “👓” icon to visualize a blog reader who won’t book a room.
- hard to organize user steps into main activities
- user journey is fragmented, not matches the narrative flow
- top-level cards don’t describe the user activity

Emoji shortcuts
Mac: Hit CTRL + COMMAND + SPACE to open emoji panel Win: 1. Add Touch Keyboard to the toolbar by clicking on it with the right mouse button and select “Show Touch Keyboard”. 2.Open Touch Keyboard with by clicking on the keyboard icon.Visualize Sub-personas on the backlog
Although persona feature works well in every PM-tool, most of them offer only one level or one dimension. But it’s scarcely enough for more sophisticated persona mapping. Do you need a second or maybe also a third dimension to personas? I got something for you! Tag story cards and filter out user-related tasks using the search&filter panel. What can be the second dimension? For example, a habit that is characteristic of more personas and can result in different steps. I made up the “cheap buyer” attribute. Two of my personas can behave as cheap buyers. I used the “💵” for cheap buyers.
Compress story map for a better view
The next hint is similar to a previously described one. Imagine the following case: Your personas do exactly the same steps on the product but the tasks under a step belong to only one persona. Your team works in sprints (or releases), and you need to visualize the persona related cards. If the journey contains a few steps you can solve the problem by duplicating the steps. I organize marketing tasks also on a story map 🙂 and the issue is originating from that map. All of my personas take the same journey in the marketing funnel, but tasks were very different according to the personas. I don’t want to annoy you with one more marketing story map, so I made up the following one. It’s a small part of a car’s story map. This is, how I handled the problem for the first time:

- It helps to discover gaps and functionality,
- ensures that the users get, they need,
- breakdown silos in the product
Link user stories into a journey
Let’s get back to our example story map. We got the personas, sub-personas, the types, and the priorities. Why don’t we use tags to link user stories into a journey?
How to use the Search & Filter Panel
1. Open Search & Filter Panel and enter the selected tag


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