Story map examples and templates

Story map examples and templates

Story map examples and templates

Kickstart your product discovery
with one of the pre-made templates.

Kickstart your product discovery
with one of the pre-made templates.

Learn user story mapping
step by step

What are story map examples?

What are story map examples?

User story map examples are a valuable resource whether you're a professional, a student, or simply someone curious about their practical applications. This page offers a wealth of information, allowing you to browse through a diverse array of templates and feel free to copy one to work with the selected example that best suits your needs.

Story mapping is a strategic method used to create a visual representation of a story or project, outlining its key elements such as plot points, characters, or stages in a process. It serves as a powerful tool for planning, communication, and analysis in various contexts.

For a deeper understanding of story mapping (published by Jeff Patton) and its methodologies, learn more here: User story mapping basics.

User story map examples are a valuable resource whether you're a professional, a student, or simply someone curious about their practical applications. This page offers a wealth of information, allowing you to browse through a diverse array of templates and feel free to copy one to work with the selected example that best suits your needs.

Story mapping is a strategic method used to create a visual representation of a story or project, outlining its key elements such as plot points, characters, or stages in a process. It serves as a powerful tool for planning, communication, and analysis in various contexts.

For a deeper understanding of story mapping (published by Jeff Patton) and its methodologies, learn more here: User story mapping basics.

What you can learn from story map examples

What you can learn from story map examples

If you need inspiration for your product, start with one of the user story maps mentioned above. Feel free to add your own ideas or ask the AI for more stories.


Another way to explore these templates is to understand the story map levels and the sizes of the cards at each level. At the top, we have user goals that the target user aims to achieve with the product. To better understand the user, these goals are broken down into steps on the second level. These two levels form the core of the story map. Below the steps, we organize user stories, which are different ways to complete the steps. Exploring the user stories helps you understand what a user story is.

If you need inspiration for your product, start with one of the user story maps mentioned above. Feel free to add your own ideas or ask the AI for more stories.


Another way to explore these templates is to understand the story map levels and the sizes of the cards at each level. At the top, we have user goals that the target user aims to achieve with the product. To better understand the user, these goals are broken down into steps on the second level. These two levels form the core of the story map. Below the steps, we organize user stories, which are different ways to complete the steps. Exploring the user stories helps you understand what a user story is.

Featured story map examples

Featured story map examples

user story map example - team messaging platform
user story map example - team messaging platform

Team messaging platform

user story map example - food delivery platform
user story map example - food delivery platform

Food delivery platform

How to use the story map examples?

1. Pick a template.

2. Create your own copy by clicking the "Start with this template" link.

3. Enjoy the 14-day free trial and extend the story map, even with AI features.

User story map examples for communication industry

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example story map - email marketing platform

Email marketing platform

Email Marketing Platforms specializes in creating, sending, and analyzing email campaigns, essential for targeted and personalized communication strategies. They offer tools for audience segmentation, campaign management, and performance tracking to enhance engagement and conversions.

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example story map - email marketing platform

Email marketing platform

Email Marketing Platforms specializes in creating, sending, and analyzing email campaigns, essential for targeted and personalized communication strategies. They offer tools for audience segmentation, campaign management, and performance tracking to enhance engagement and conversions.

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example story map - email marketing platform

Email marketing platform

Email Marketing Platforms specializes in creating, sending, and analyzing email campaigns, essential for targeted and personalized communication strategies. They offer tools for audience segmentation, campaign management, and performance tracking to enhance engagement and conversions.

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example story map - crm tool

Customer Relationship Management (CRM) Systems

CRM Systems are vital for managing interactions with current and potential customers, centralizing data, and improving customer experiences. These systems help in tracking customer journeys, sales opportunities, and service requests, enabling a more personalized and effective communication approach.

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example story map - crm tool

Customer Relationship Management (CRM) Systems

CRM Systems are vital for managing interactions with current and potential customers, centralizing data, and improving customer experiences. These systems help in tracking customer journeys, sales opportunities, and service requests, enabling a more personalized and effective communication approach.

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example story map - crm tool

Customer Relationship Management (CRM) Systems

CRM Systems are vital for managing interactions with current and potential customers, centralizing data, and improving customer experiences. These systems help in tracking customer journeys, sales opportunities, and service requests, enabling a more personalized and effective communication approach.

User story map examples for healthcare industry

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example story map - electronic healt records software

Electronic Health Records (EHR) Software

EHR software facilitates the digital management of patient medical records, streamlining access to health information for better patient care. This tool is crucial for ensuring accuracy, efficiency, and continuity in healthcare documentation.

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example story map - electronic healt records software

Electronic Health Records (EHR) Software

EHR software facilitates the digital management of patient medical records, streamlining access to health information for better patient care. This tool is crucial for ensuring accuracy, efficiency, and continuity in healthcare documentation.

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example story map - electronic healt records software

Electronic Health Records (EHR) Software

EHR software facilitates the digital management of patient medical records, streamlining access to health information for better patient care. This tool is crucial for ensuring accuracy, efficiency, and continuity in healthcare documentation.

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example story map - patient management system

Patient Management System

Patient Management Systems are designed to manage patient scheduling, billing, and communications, optimizing the operational aspects of healthcare facilities. They enhance patient experience by improving appointment scheduling, billing processes, and overall healthcare service coordination.

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example story map - patient management system

Patient Management System

Patient Management Systems are designed to manage patient scheduling, billing, and communications, optimizing the operational aspects of healthcare facilities. They enhance patient experience by improving appointment scheduling, billing processes, and overall healthcare service coordination.

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example story map - patient management system

Patient Management System

Patient Management Systems are designed to manage patient scheduling, billing, and communications, optimizing the operational aspects of healthcare facilities. They enhance patient experience by improving appointment scheduling, billing processes, and overall healthcare service coordination.

User story map examples for Ecommerce industry

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example story map - inventory managmenet system

Inventory Management Systems

Inventory Management Systems help e-commerce businesses track and manage stock levels, ensuring optimal inventory control and minimizing overstock or stockouts. These systems are essential for maintaining the balance between demand and supply, leading to efficient operations.

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example story map - inventory managmenet system

Inventory Management Systems

Inventory Management Systems help e-commerce businesses track and manage stock levels, ensuring optimal inventory control and minimizing overstock or stockouts. These systems are essential for maintaining the balance between demand and supply, leading to efficient operations.

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example story map - inventory managmenet system

Inventory Management Systems

Inventory Management Systems help e-commerce businesses track and manage stock levels, ensuring optimal inventory control and minimizing overstock or stockouts. These systems are essential for maintaining the balance between demand and supply, leading to efficient operations.

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example story map - customer experience platform

Customer Experience Management Platform

Customer Experience Management Platforms provide insights into customer interactions and preferences, enabling e-commerce businesses to tailor their offerings and improve customer satisfaction. They play a crucial role in understanding and enhancing the customer journey across various touchpoints.

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example story map - customer experience platform

Customer Experience Management Platform

Customer Experience Management Platforms provide insights into customer interactions and preferences, enabling e-commerce businesses to tailor their offerings and improve customer satisfaction. They play a crucial role in understanding and enhancing the customer journey across various touchpoints.

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example story map - customer experience platform

Customer Experience Management Platform

Customer Experience Management Platforms provide insights into customer interactions and preferences, enabling e-commerce businesses to tailor their offerings and improve customer satisfaction. They play a crucial role in understanding and enhancing the customer journey across various touchpoints.

Didn't find your story map? Start with AI.

Free story mapping ebook

50 handpicked hints on

  • Discovering project goals

  • Mapping the user journey

  • Prioritizing user stories

NEW! AI bonus materials included

  • 100 user story map examples

  • Templates for specs

  • Useful articles

Free story mapping ebook

50 handpicked hints on

  • Discovering project goals

  • Mapping the user journey

  • Prioritizing user stories

NEW! AI bonus materials included

  • 100 user story map examples

  • Templates for specs

  • Useful articles

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ai story mapping
ai story mapping
user story writing with AI
user story writing with AI

Save time by writing user stories and more with AI

  • Craft a product backbone with goals, steps, user stories, and acceptance criteria in seconds

  • Improve ongoing projects by adding new perspectives and filling the gaps

  • Add acceptance criteria to each user story, and generate release summaries and announcements with a single click

Start story mapping today

Save time, and unlock the full potential of your software projects.

Start story mapping today

Save time, and unlock the full potential
of your software projects.

Start story mapping today

Save time, and unlock the full potential of your software projects.