Product Analytics: What Every Product Manager Should Know

Product Analytics Tools

To use product analytics to its full potential, product managers need to understand the different types of customer behavior and the tools that are available. The data collected by these tools are useful for understanding customer behavior and determining which initiatives will have the biggest impact on users. Once these metrics have been determined, a … Read more

Product Management Is All About Collaboration and Alignment

product management is about collaboration

Shared understanding and smooth collaboration are essential in product management. Product teams that listen to each other are more likely to create high-quality, usable products that reflect real customer needs. And the one person responsible for establishing and maintaining a high level of collaboration is the product manager. The product managers’ job is to understand … Read more

How to Scale Product Teams

scaling product teams

Contents What Does Scaling Mean? Dilemmas every product company faces when scaling their product team How to Scale Agile Product Teams Final Thoughts In our ever-growing environment of developing apps and keeping up with growing demands, it’s imperative to design our product teams to be as productive as possible.   Scaling product teams is a way … Read more

What’s The Difference Between Story Mapping and Process Mapping?

user story mapping process mapping

Contents Story Mapping Process Mapping Conclusion Product backlogs function as the soul of a product. They are responsible for managing everything regarding the product, so they can get quite complicated. For instance, a complex product will have many user stories in the backlog. It can be hard for teams not to loose sight of the … Read more