User Story Mapping Essentials

A Brief Guide to the Principles and How to Use Them

User Story Mapping is a way of thinking, a problem-solving technique, and a framework. Originally and most often used by agile software development teams, though it is much more than just another product management tool.

Jeff Patton, author of the world-famous bestseller on user story mapping principles has a background not only in software development and product management, but also in product design and UX design. That’s why user story mapping is connected to Lean approach and Agile methodologies like Lean Startup, UX Design and Design Thinking. Patton himself coaches teams using a mixture of all these frameworks.

By prioritizing typical user needs, goals, and activities into user stories, the team creates an intuitive, visual backlog that is easy to understand for everyone. This is what we call a user story map.

User story mapping is perfect for many types of projects

  • product development projects – from product roadmaps to release planning
  • product design – whether it may be a physical or digital product
  • service design
  • agile marketing projects – e.g. for creative agencies, with cross-functional teams with many stakeholders
  • planning complex projects with an agile mindset, a diverse team and the basic need for shared understanding

When to use story mapping

Story maps can be used at any point in the product development process to keep discussions on track and ensure a common understanding of the team.

How does it work

User story maps are created collaboratively by the product development team

The cards are created and sorted horizontally by user action steps and vertically by importance. Their reordering is an iterative process. User story mapping is that simple.

No matter how complex the project, you only have to go through these few steps. One of the TOP product management softwares is our constantly evolving user story mapping product, StoriesOnboard helps you with that too.

1. Discover project goals

Summarize what potential users want to achieve by using the product.

2. Create end-user personas

Knowing and understanding your target audience

3. Map the user journey

Identify the steps that will lead the user to achieve their goals.
Keep in mind: ‘As a __, I want to __, so that __.’

4. Create user stories

Find solutions to implement the user steps.

5. Prioritize

Identify the most common user action or basic solution to the initial problem. It may be complicated, but there are several useful story mapping prioritization techniques.

6. Select your first release

Specify the Minimum Viable Product, and the following releases (incl. dates and estimations)

Typical user story mappers

Anyone involved in the agile development process can be a story mapper, but the most common roles are the following:

  • Product owners, product managers, business analysts
  • UX/UI designers
  • Developers, testers
  • Stakeholders: internal /external stakeholders, clients, and users

Advantages of user story mapping over simple backlog use

In case you are working on a complex product, service, etc. with a diverse team and multiple stakeholders, and from time to time you need to agree on priorities to move forward, user story mapping is the best solution for you.

In addition to a simple backlog in Jira, Trello or Azure DevOps, your product team also needs a visual story map that is understandable and transparent for everyone.

10+1 benefits of having a visual representation of the backlog:

  • Transparency and shared understanding for non-developers too
  • Improves communication with all the stakeholders
  • It is clear to everyone where we are, what we have achieved so far, and what the challenges are.
  • Big picture and prioritization – you can see and reorganize the essential and non-essential product features
  • Having a roadmap from MVP to all the following releases
  • Visualized user flows and user journeys
  • Helps to detect hidden tasks and potential features
  • Easier collaboration with stakeholders, demos are short and simple
  • Allows more information to be collected and grouped
  • Perfectly captures the ‘who’, ‘what’, and ‘why
  • It is easier to slice large requirements into smaller items


User story mapping highly supports delivering value on time. It’s ideal for complex, large projects or campaigns that take a long time to complete, while ensuring the big picture is clear and that nothing is missed.

Have we convinced you already? Would you like to see how an online product board with original post-it notes works? If you are new to story mapping, start here.

Try out the hidden tricks of user story mapping and the StoriesOnBoard features that help you get the most out of it! We have an amazing support team just waiting for your questions.

Try user story mapping and start a 14-day free trial with StoriesOnBoard!

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