{"id":2771,"date":"2022-08-02T11:01:58","date_gmt":"2022-08-02T09:01:58","guid":{"rendered":"https:\/\/storiesonboard.com\/blog\/?p=2771"},"modified":"2023-11-13T19:00:46","modified_gmt":"2023-11-13T18:00:46","slug":"best-product-management-tools","status":"publish","type":"post","link":"https:\/\/storiesonboard.com\/blog\/best-product-management-tools","title":{"rendered":"30 Product Management Tools Categorized to Find the Best Ones"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block has-base-background-color has-background\" id=\"rank-math-toc\"><h2>Contents<\/h2><nav><div><div><a href=\"#the-best-product-management-tools-from-real-product-managers\">The Best Product Management Tools, from Real Product Managers<\/a><\/div><div><a href=\"#the-7-main-stages-of-end-to-end-product-management\">The 7 Main Stages of End-to-End Product Management<\/a><\/div><div><a href=\"#30-best-tools-for-product-management\">30 Best Tools for Product Management<\/a><\/div><div><a href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-best-product-management-tools-from-real-product-managers\"><strong>The Best Product Management Tools, from Real Product Managers<\/strong><\/h2>\n\n\n\n<p>The role of a product manager has grown significantly in importance over the last decade. The product manager is the head of the product team that identifies key features to create excellent new products and services for customers. <\/p>\n\n\n\n<p>To guarantee that new products are delivered in a high-quality manner in time, and managed well throughout the whole product life cycle to avoid failure, product teams need a great variety of software, as well as the right product management tools.<\/p>\n\n\n\n<p>Many new product managers feel overwhelmed by information, new methodologies, and the complexity of the product management process. It can be difficult to identify the right product management tools for the product manager&#8217;s arsenal if the main stages of product management are not clear.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-storiesonboard-blog wp-block-embed-storiesonboard-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"exB088WDmR\"><a href=\"https:\/\/storiesonboard.com\/blog\/product-management-life-cycle\">The 7 Main Stages  of Product Management Life Cycle<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The 7 Main Stages  of Product Management Life Cycle&#8221; &#8212; StoriesOnBoard Blog\" src=\"https:\/\/storiesonboard.com\/blog\/product-management-life-cycle\/embed#?secret=nZblRPqvrZ#?secret=exB088WDmR\" data-secret=\"exB088WDmR\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-7-main-stages-of-end-to-end-product-management\"><strong>The 7 Main Stages of End-to-End Product Management<\/strong><\/h2>\n\n\n\n<p>Using the following processes, the product management team identifies key features to create excellent products for customers. As an agile team, they are applied iteratively, returning to previous phases from time to time. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>The product team may use specific software at each stage of product development, but product management software  tools cover the entire product management process, throughout the product lifecycle.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Generating new concepts and ideas and managing them<\/strong><\/h3>\n\n\n\n<p>The process of creating new ideas and product vision is the foundation of each new product. At this stage, this is just the brainstorming, idea-generating process.<\/p>\n\n\n\n<p>You can use an <a href=\"https:\/\/storiesonboard.com\/blog\/idea-generation\" data-type=\"URL\" data-id=\"https:\/\/storiesonboard.com\/blog\/idea-generation\" target=\"_blank\" rel=\"noreferrer noopener\">idea board<\/a> to gather the feature requests and new ideas that come up during the product discovery process. The product ideas may change during this process and the best concepts are saved for later development.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-storiesonboard-blog wp-block-embed-storiesonboard-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"vV8xV2rDUg\"><a href=\"https:\/\/storiesonboard.com\/blog\/product-discovery-phases\">The 6 Agile Product Discovery Phases<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The 6 Agile Product Discovery Phases&#8221; &#8212; StoriesOnBoard Blog\" src=\"https:\/\/storiesonboard.com\/blog\/product-discovery-phases\/embed#?secret=V7QeuODyDL#?secret=vV8xV2rDUg\" data-secret=\"vV8xV2rDUg\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Clearly defining specifications<\/strong><\/h3>\n\n\n\n<p>During this stage, the concepts, suggestions, and feature requests from the previous stage are further developed and refined in the <a href=\"https:\/\/www.scrum.org\/resources\/what-is-a-product-backlog\" target=\"_blank\" rel=\"noreferrer noopener\">product backlog<\/a>. As before, this will assist in defining the <a href=\"https:\/\/storiesonboard.com\/blog\/minimum-viable-product-mvp\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/storiesonboard.com\/blog\/minimum-viable-product-mvp\" rel=\"noreferrer noopener\">MVP<\/a> and the amount of work required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Roadmapping<\/strong><\/h3>\n\n\n\n<p>Creating product roadmaps for a product accounts for the product strategy and the product goals. The objective is to focus on user needs and build product features that support the product vision. Using a <a href=\"https:\/\/storiesonboard.com\/roadmaps.html\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/storiesonboard.com\/roadmaps.html\" rel=\"noreferrer noopener\">roadmapping tool<\/a>, you can clearly show where you are in the product design and development process, where you want to go, and how you plan to get there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Prioritizing<\/strong><\/h3>\n\n\n\n<p>The product backlog and the product roadmap are the main topics of this phase. This phase is to prioritize the product backlog based on the customer and business values to slice the first and the following releases. <a href=\"https:\/\/storiesonboard.com\/blog\/moscow-prioritization-model\" data-type=\"URL\" data-id=\"https:\/\/storiesonboard.com\/blog\/moscow-prioritization-model\" target=\"_blank\" rel=\"noreferrer noopener\">MoSCoW<\/a> is one of the most common <a href=\"https:\/\/storiesonboard.com\/blog\/best-prioritization-models\" data-type=\"URL\" data-id=\"https:\/\/storiesonboard.com\/blog\/best-prioritization-models\" target=\"_blank\" rel=\"noreferrer noopener\">backlog prioritization techniques.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-storiesonboard-blog wp-block-embed-storiesonboard-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"9iKlm9gBTY\"><a href=\"https:\/\/storiesonboard.com\/blog\/backlog-prioritization\">How to Do Backlog Prioritization Easily and Efficiently?\u00a0<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to Do Backlog Prioritization Easily and Efficiently?\u00a0&#8221; &#8212; StoriesOnBoard Blog\" src=\"https:\/\/storiesonboard.com\/blog\/backlog-prioritization\/embed#?secret=tAdDXuWSOv#?secret=9iKlm9gBTY\" data-secret=\"9iKlm9gBTY\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Delivering<\/strong><\/h3>\n\n\n\n<p>During this phase of the project, the product manager will be working closely with multiple teams. To guarantee that features are delivered in a high-quality manner, the product development team will use the right software development approach, as well as the top collaborative product lifecycle management tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Experimenting and analytics<\/strong><\/h3>\n\n\n\n<p>Before a product&#8217;s launch, the product manager and the product team conduct research and analyze their results once more to better <a href=\"https:\/\/hbr.org\/1998\/11\/business-marketing-understand-what-customers-value\" target=\"_blank\" rel=\"noopener\">grasp the true customer value<\/a> of the product. <\/p>\n\n\n\n<p>Usually, this is the first phase of the product management process: before planning a new product it is important to know the target market, the target, and customers, define the competitors, and the feature gaps, validate the product or feature ideas, etc.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-storiesonboard-blog wp-block-embed-storiesonboard-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"xZdSjkPreK\"><a href=\"https:\/\/storiesonboard.com\/blog\/ai-for-product-managers\">The Benefits of AI for Product Managers<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Benefits of AI for Product Managers&#8221; &#8212; StoriesOnBoard Blog\" src=\"https:\/\/storiesonboard.com\/blog\/ai-for-product-managers\/embed#?secret=REmwNIpNwk#?secret=xZdSjkPreK\" data-secret=\"xZdSjkPreK\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Getting feedback from users and clients<\/strong><\/h3>\n\n\n\n<p>Customer feedback is critical at all stages of the product life cycle since it helps the support teams validate and improve the proposed goods and services. It also provides <a href=\"https:\/\/storiesonboard.com\/feedback-management.html\" data-type=\"URL\" data-id=\"https:\/\/storiesonboard.com\/feedback-management.html\" target=\"_blank\" rel=\"noreferrer noopener\">user feedback<\/a> and insights on how well the product meets their needs. Gathering feedback helps the product team find undiscovered issues and new feature ideas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"30-best-tools-for-product-management\"><strong>30 Best Tools for <strong>Product Management<\/strong><\/strong><\/h2>\n\n\n\n<p>What tools are usually used by a product manager? <\/p>\n\n\n\n<p>Product managers use holistic product life cycle management tools to manage the entire product lifecycle, but they also need specialized software for specific stages of the product lifecycle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Task Management and Collaboration Tools<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Trello<\/strong><\/h4>\n\n\n\n<p>Trello is a great task management tool for those with many related features. You may add as many boards as you wish and organize your lists into columns there.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Jira<\/strong><\/h4>\n\n\n\n<p>Jira helps you manage tasks and projects, set priorities, and collaborate with your team members. It also works well for managing bugs, issues, sprints, and releases.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Asana<\/strong><\/h4>\n\n\n\n<p>This task management tool simplifies communication and real-time teamwork. Asana&#8217;s workflows and checklists help you stay organized. You can also make customized workflows for different operating systems.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Basecamp<\/strong><\/h4>\n\n\n\n<p>Bootcamp is a beginner-friendly collaborative project management application, that you can use for product development projects.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Youtrack<\/strong><\/h4>\n\n\n\n<p>Youtrack is one of the more popular projects and task management tools. Youtrack lets you set product-related tasks, track project time, and share files in real-time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Product Prototyping Tools<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adobe XD<\/strong><\/h4>\n\n\n\n<p>This tool has an intuitive interface and provides teams with a seamless UX workflow. With Adobe XD, you can test prototypes in real-time with your entire team. You can also use AI to generate new design options for you to choose from.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Figma<\/strong><\/h4>\n\n\n\n<p>Figma is a web-based product design and prototyping tool that lets teams collaborate. It&#8217;s useful for UI\/UX, branding, and product design. You can build prototypes, mockups, and designs easily. You may also use it as a CMS on your website to avoid using different tools.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>InVision<\/strong><\/h4>\n\n\n\n<p>InVision is a simple prototyping tool and a collaboration platform. It includes animations and interactive components beyond traditional wireframing tools. This helps you make app prototypes that operate like the actual product.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Proto.io<\/strong><\/h4>\n\n\n\n<p>Proto.io lets you generate a visual prototype of your product concept before creating it. It enables you to develop and collaborate on an app prototype in real time to test with people.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sketch<\/strong><\/h4>\n\n\n\n<p>Sketch is a vector-based design program that\u2019s perfect for product designers. Sketch offers everything you need to create and style your designs\u2014from mockups to prototypes. Plus, it syncs with Photoshop, Illustrator, and InDesign, saving you time in the long run.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tools for Roadmapping<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>StoriesOnBoard<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/storiesonboard.com\/product-management-tool.html\" data-type=\"link\" data-id=\"https:\/\/storiesonboard.com\/product-management-tool.html\">StoriesOnBoard is an end-to-end product management tool <\/a>built around story mapping and with feedback management, prioritization, AI user story writing, and roadmapping features. StoriesOnBoard maps product ideas as user stories from product discovery to onboarding. The app gathers the stakeholders, and as a visual, collaborative tool helps the product team make informed decisions to create a new, transparent product or plan a new feature with shared understanding.<\/p>\n\n\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Monday.com<\/strong><\/h4>\n\n\n\n<p>It lets you organize your work into pipelines, set deadlines for tasks, and build a visual timeline of who will accomplish what. It&#8217;s an all-in-one project management solution that helps improve teamwork.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Roadmunk<\/strong><\/h4>\n\n\n\n<p>Roadmunk is a product roadmap tool that also helps you make decisions. You can lay out your roadmap and integrate it with various project management, design, and product development tools.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Aha!<\/strong><\/h4>\n\n\n\n<p>Aha! helps you produce meaningful data-driven insights. This product management tool merges product roadmap, product planning, discovery, user insights, and internal team communication into one perspective.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Productboard<\/strong><\/h4>\n\n\n\n<p>Productboard is also based on product roadmapping. This product management tool lets teams interact in real-time and make decisions on the fly so they can focus more on product strategy and less on procedure. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tools for<\/strong> <strong>Idea Management and Prioritization<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>StoriesOnBoard<\/strong><\/h4>\n\n\n\n<p>Use the lightweight product management tool <a href=\"https:\/\/storiesonboard.com\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/storiesonboard.com\" rel=\"noreferrer noopener\">StoriesOnBoard<\/a>&#8216;s feedback management and story mapping feature to gather and prioritize your team&#8217;s product ideas. With this end-to-end product management tool, you can <a href=\"https:\/\/docs.storiesonboard.com\/en\/articles\/5447210-from-ideas-to-stories\" data-type=\"URL\" data-id=\"https:\/\/docs.storiesonboard.com\/en\/articles\/5447210-from-ideas-to-stories\" target=\"_blank\" rel=\"noreferrer noopener\">push your ideas to story maps<\/a> to start the detailed work on them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Miro<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/storiesonboard.com\/miro-user-story-mapping-alternative.html\" data-type=\"link\" data-id=\"https:\/\/storiesonboard.com\/\/miro-user-story-mapping-alternative.html\">Miro<\/a> is a collaborative whiteboard platform you can use as a very limited product management tool. You can establish deadlines and estimations for each item with Miro and you can track team progress and build user stories.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mural<\/strong><\/h4>\n\n\n\n<p>Mural is a digital whiteboard platform for product managers to collaborate. This tool helps PMs visualize products, and make smart decisions by sharing information that aligns with the company&#8217;s way of doing things.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Airtable<\/strong><\/h4>\n\n\n\n<p>Airtable enables you to create &#8220;sheets&#8221; or tabs to manage deadlines, collaborate, and organize activities. Add files on each sheet to create checklists. This tool helps manage major projects with a large staff. Airtable lets you assign tasks, subtasks, and due dates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Clickup<\/strong><\/h4>\n\n\n\n<p>Clickup helps you manage your workplace, interact with coworkers, and monitor corporate events. Clickup is accessible from any device, so you&#8217;re always updated. Plus, you can easily see what&#8217;s on everyone&#8217;s plate and plan appropriately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Product Analytics<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Google Analytics<\/strong><\/h4>\n\n\n\n<p>Google Analytics is a popular, free website traffic-measuring tool. Google Analytics tracks traffic, demographics, and conversions. You can see where visitors come from and what sites they visit, and it lets you create custom reports to evaluate your data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Quantum Metric<\/strong><\/h4>\n\n\n\n<p>This program connects with Google AdWords, so you get alerts and insights in your mailbox. A sidebar widget offers you instant feedback on each ad you run. This product&#8217;s ability to automate ad rules is a bonus. Their &#8220;split testing engine&#8221; lets you test multiple variables to find what works best for your campaign.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Zoho Analytics<\/strong><\/h4>\n\n\n\n<p>With Zoho, track and analyze your product\u2019s success through the entire product life cycle. Zoho Analytics helps you plan and target marketing efforts. Keep track of consumer comments to discover what they think of your product and what features they want in future versions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Hotjar<\/strong><\/h4>\n\n\n\n<p>Hotjar is a web analytics platform that helps you understand your website visitors\u2019 behavior. This is a great tool for those who want real-time feedback on their products or services.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mixpanel<\/strong><\/h4>\n\n\n\n<p>Track customer engagement, including the conversion rate, retention rate, and more. You can also define custom metrics to track specific goals for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Feedback Collection and Management<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>StoriesOnBoard<\/strong><\/h4>\n\n\n\n<p>Use the lightweight product management tool <a href=\"https:\/\/storiesonboard.com\/feedback-management.html\" target=\"_blank\" rel=\"noreferrer noopener\">StoriesOnBoard&#8217;s feedback management feature<\/a> to collect and manage customer feedback with ease. It\u2019s a powerful way to reach out check customer satisfaction and get new feature ideas. You can also use this management tool for sorting new ideas and linking them to your story map or idea board.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Intercom<\/strong><\/h4>\n\n\n\n<p>Intercom is an all-in-one consumer communication platform. It lets you send customized messages and trace who sent them so your team can focus on crucial conversations. Intercom offers a range of tools to maximize your product&#8217;s use.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Typeform<\/strong><\/h4>\n\n\n\n<p>Typeform lets you build online surveys, quizzes, and other interactive forms online. You can easily create a form or template on your phone or computer. With a few clicks, you may reuse that template. Just add questions or instructions to the template as required.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>UserVoice<\/strong><\/h4>\n\n\n\n<p>UserVoice is a customer service and feedback tool that can be integrated with your product, website, or even just your email.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>SurveyMonkey<\/strong><\/h4>\n\n\n\n<p>Construct questionnaires and connect the results with various business applications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wrapping-up\">Wrapping up<\/h2>\n\n\n\n<p>Even though it is difficult to pinpoint the best software you can use for product management, <a href=\"https:\/\/storiesonboard.com\/product-management-tool.html\">StoriesOnBoard<\/a> is the most comprehensive end-to-end product management tool on this list. <a href=\"https:\/\/storiesonboard.com\" data-type=\"URL\" data-id=\"https:\/\/storiesonboard.com\" target=\"_blank\" rel=\"noreferrer noopener\">And if you want to test it out, you can <\/a><em><strong><a href=\"https:\/\/storiesonboard.com\" data-type=\"URL\" data-id=\"https:\/\/storiesonboard.com\" target=\"_blank\" rel=\"noreferrer noopener\">Start Your 14-day Free Trial, No Credit Card Required!<\/a><\/strong><\/em><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Product management teams need the right product management tools to deliver great quality on time. These tools come from product managers who understand the challenges you face every day.<\/p>\n","protected":false},"author":2,"featured_media":3989,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[316,7],"tags":[871,987,867,935],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-design","category-story-mapping","tag-product-management","tag-feedback-management","tag-product-planning","tag-product-roadmap","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/storiesonboard.com\/blog\/wp-json\/wp\/v2\/posts\/2771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storiesonboard.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storiesonboard.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storiesonboard.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storiesonboard.com\/blog\/wp-json\/wp\/v2\/comments?post=2771"}],"version-history":[{"count":7,"href":"https:\/\/storiesonboard.com\/blog\/wp-json\/wp\/v2\/posts\/2771\/revisions"}],"predecessor-version":[{"id":5579,"href":"https:\/\/storiesonboard.com\/blog\/wp-json\/wp\/v2\/posts\/2771\/revisions\/5579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storiesonboard.com\/blog\/wp-json\/wp\/v2\/media\/3989"}],"wp:attachment":[{"href":"https:\/\/storiesonboard.com\/blog\/wp-json\/wp\/v2\/media?parent=2771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storiesonboard.com\/blog\/wp-json\/wp\/v2\/categories?post=2771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storiesonboard.com\/blog\/wp-json\/wp\/v2\/tags?post=2771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}